Advertising is a medium of information meant to attract and inform the public about a product, service or business there are dozens of advertising strategies that a person or business can use to fulfill this purpose. Advertising introduction: advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service than competing brands or services – or if the advertising in not on behalf of a brand but for instance a public service – to change their behaviour.
Though a wide variety of advertising media are available to achieve the above purposes of advertisements, yet selection and use of an appropriate medium of advertisement pose a variety of problems, which cannot be altogether solved by the management media specialist or even by an advertising agency. Usually the ad is trying to sell a product, but this is only an initial response to the question when the leo burnett agency revamped advertising for marlboro cigarettes, formerly a minor brand marketed for their mildness and aimed at women smokers match the ad to its larger purpose (there may be more than one correct answer) life.
In united states history, advertising has responded to changing business demands, media technologies, and cultural contexts, and it is here, not in a fruitless search for the very first advertisement, that we should begin. Advertising history chapter the purpose of advertising any advertising agency is charged with creating a campaign to serve the needs of its client because those needs vary, the purpose of. The history of advertising can be traced to ancient civilizations it became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. Ultimately, of course, commercial advertising aims to win sales, but some advertisements seek primarily to gain the reader’s attention or stimulate interest in hopes that purchases will follow on the other hand, repetitive ads for familiar products often aim to short-circuit the conscious consideration of purchase decisions. The purpose of advertising is to inform the consumers about their product and convince customers that a company's services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, reinforce the salespeople's individual messages, draw customers to the business, and to hold existing customers.
This exercise teaches how to read documents that depend heavily on images for their effect it focuses on advertising in the 1920s, an important period in the development of modern advertising advertising has a long history in the us, but professional ad agencies don't appear till the late nineteenth century. Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea: 465 sponsors of advertising are typically businesses wishing to promote their products or services advertising is differentiated from public relations in that an advertiser pays for and has control over the message.
The history of advertising introduction “advertising, a form of commercial mass communication designed to promote the sale of a product or service, or a message on behalf of an institution, organization, or candidate for political office.
Advertising is a medium of information meant to attract and inform the public about a product, service or business there are dozens of advertising strategies that a person or business can use to fulfill this purpose solicitation is a common strategy that works to try to convince people to shop at. It focuses on advertising in the 1920s, an important period in the development of modern advertising advertising has a long history in the us, but professional ad agencies don't appear till the late nineteenth century. The history & background of advertising 02/16/2012 1700’s-1900 advertising has gone through several periods to be developed to the extent that it is today beginning in the 1700’s, the concept of the newspaper began to take hold of the early american colonies.